A Lesson in Perception
Watching this video today really made me think of #Perception in the #Investment Industry - Investors tend to hand over money without asking the right questions and are skeptical of smaller more nimble players that would actually serve their needs better, and all of this at lower risk, yet 92% of the assets go to all the usual suspects. Why is that ? Perception
Very few entrepreneurs turn the screen around and think about how their offer might look from the other side of the table and thus turn Persuasion into a one way street
>> I am going to address it in my upcoming video on the 8 Power steps of Persuasion this week, let me know if you want me to send it to you when its ready by posting in the comments below
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